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brand questionnaire

The purpose:

This is the first and most important step in creating your new Logo and branding. Do your best to answer as many of these questions as you can. Do not worry about getting them "right" as this will just help inform the process. If one of the questions just doesn't apply, go ahead and skip it.

You will ask yourself some questions that maybe you hadn't yet, and in the process you will have a much clearer idea of what it is you are looking for! This will be the inspiration for all design decisions moving forward. design should be a thoughtful and well informed process. This being the most important part - learning what you imagine your brand to be!

brand values

scales of value

How does your brand's image fall between these opposing characteristics?

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Abstract Values

Design

Which one of these logo formats do you believe best represents your brand?

Google.jpg
Disney.jpg

Logotype

This Format Includes your company's name in stylized typeface and/or your company initials in a simple shape. 

pinterest.jpg
Target.jpg

Pictorial Mark

This mark includes literal or representative imagery to symbolize your brand.

Pepsi.jpg
Chase.jpg

Abstract Mark

Abstract shapes ad symbols that convey a specific idea or attribute. These types of logos are very unique and are identifiable without the company name. 

BMW.jpg
UPS.jpg

Emblem/Enclosure

Abstract shapes ad symbols that convey a specific idea or attribute. These types of logos are very unique and are identifiable without the company name. 

Which style best represents your brand?
Upload File

Font Style

Which font style do you believe best represents your brand?

Which style best represents your brand?

Serif

Slab Serif

Sans Serif

Script

Black Letter

Thanks for submitting!